The origins of IKIGAI Plus 2 traces back to a pivotal moment in the life of its founder, Mark Fujiwara.

Mark had always been a high achiever—working relentlessly, amassing accomplishments, and scaling impressive heights.

Yet, despite his success, a quiet question lingered in his mind: “What is my true purpose?”

Growing up in a Japanese-American household, Mark was introduced to the principles of

Ikigai—a deeply rooted Japanese concept meaning “reason for being.” The idea that one could lead a life that intertwined personal passions, skills, and a sense of purpose with a meaningful impact on the world struck a powerful chord. But as he climbed the ranks of success, he realized that true purpose was something few people ever fully found or nurtured.

Instead, they were bogged down by pressures, distractions, and a constant drive for more—often at the expense of their wellbeing, relationships, and authenticity.

A series of profound experiences, including personal loss, travels through Japan, and conversations with thought leaders, brought Mark clarity.

The real power in life wasn’t just in achievement but in community, intentionality, and alignment with values that transcended the self.

Mark envisioned a sanctuary for individuals who shared a commitment to meaningful, elevated lives and wanted to go beyond the surface to connect, grow, and heal together.

Mark hand-picked each member, curating IKIGAI Plus 2 as a sanctuary where high-frequency individuals could connect, challenge, and elevate each other. He invited the best coaches, healers, and practitioners in the world to help guide members, creating a space where everyone could delve into their purpose, refine their performance, and nurture their mental and emotional wellbeing.

IKIGAI Plus 2 was born from this vision—a mastermind community built on the foundation of four transformative Japanese principles:

• Shoki – Consciousness. Mark believed that true transformation starts with authenticity, showing up as one’s true self, embodying sincerity, and embracing vulnerability.

• Ichigo Ichie – Presence. Inspired by the philosophy of “one-time, one meeting,” Mark wanted each member to live fully in every moment, appreciating each experience as unique and irreplaceable.

• Kaizen – Continuous Improvement. Growth and excellence, he realized, were not destinations but journeys of constant, incremental improvement in all meaningful areas of life.

• Ikigai – Purpose. The core of the community’s mission: to live with a higher purpose, continually searching for and pursuing a life of meaning.

• Wabi-sabi: Beauty. finding and appreciating beauty in imperfection, impermanence, and incompleteness. You embrace these in yourself and others.

Today, IKIGAI Plus 2 isn’t just a mastermind; it’s a thriving community of individuals dedicated to realizing the fullest version of themselves, hand-in-hand with others on the same path.

For Mark Fujiwara, it’s the realization of a lifelong vision: a community of purpose-driven leaders, embracing authenticity, presence, growth, and impact in a way that not only transforms each member but also sends ripples of change into the world.